Why This Role Matters

Salt Shift isn’t just a brand — it’s a lifestyle for those who live for the ocean, the throttle, the salt, and the freedom that comes with it. We’re building the leading brand in saltwater protection and high-performance marine care, and content is the engine that drives our growth.As our Marketing & Social Media Coordinator, you’ll be the one keeping that engine firing — showing up boldly, consistently, and creatively across every single platform. This role is for someone who lives the lifestyle, thrives in fast-paced environments, and wants to be truly hands-on in building something from the ground up. You’ll be part producer, part creator, part content strategist, and an essential part of our next stage of scale.

What You’ll Do

• Own and manage the entire content calendar — ensuring every campaign, post, and asset goes out on time
• Create content in-house — from planning to shooting to posting across TikTok, Instagram, Facebook and YouTube Shorts
• Post across TikTok, IG/FB, and Shorts
• Be comfortable in front of the camera — filming product demos, ride-along content, behind-the-scenes shoots, lifestyle pieces and ads
• Edit short-form videos (reels, TikToks, UGC) optimised for Meta and TikTok performance
• Engage daily with our community — responding to comments, DMs, TikTok replies, and conducting proactive outreach to grow the audience
• Brief creators and UGC talent with clear direction, ensuring brand-aligned and performance-driven output
• Manage external creators, influencers, and affiliate partners — briefing, reviewing, approving and scheduling deliverables

• Track content performance across all channels to identify what’s converting, what’s engaging, and what needs to be killed
• Collaborate closely with the Marketing Manager and founder to bring high-impact creative campaigns to life
• Support performance marketing with ad-ready creative designed to scale on Meta

• Coordinate Salt Shift’s presence at shows, events, pop-ups and community activations
• Run and support community-based talent engagement initiatives
• Help on shoots, brainstorm hooks, and jump in the water with a GoPro when needed — fully plugged into the Salt Shift lifestyle
• Drive Skis and 4x4s for content days (experience preferred)

• Publish and update content across Shopify, Klaviyo, TikTok Shop, IG/FB, and email
• Manage Shopify Collabs for influencers and affiliate talent
• Coordinate all marketing deliverables across social, email, ads, and product launches
• Work in-house with the team — this is a highly collaborative, hands-on role

What We’re Looking For

• 2+ years of experience in a marketing, social media, content, or creative coordinator role
• Strong project management skills — you’re across every moving piece and always two steps ahead
• Confidently briefing creators and providing feedback
• Experience with Shopify, Klaviyo, Meta Ads Manager, TikTok Shop, Shopify Collabs, and Google Analytics
• Passion for performance marketing and knowing what makes content convert
• Obsessed with social media — trends, hooks, visuals, edits, storytelling
• A natural communicator — fast, clear, solutions-focused
• Someone who genuinely connects to the marine, outdoor and adventure lifestyle
• Enthusiastic, hungry to grow, and excited to help shape a brand people obsess over
• Comfortable on camera
• Gold Coast-based in office or hybrid role

Why Join Salt Shift

• You’ll help build a category-defining brand at the intersection of performance, protection, and ocean lifestyle
• No corporate layers — real ownership, real impact
• Work directly with an experienced founder and marketing team
• Your ideas will be executed fast and seen by millions
• A tight-knit crew that works hard, moves fast, and has fun doing it